Value Creation in Information Business based on the Service Field

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Author(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan), Haruko Nagaoka (Hitachi Ltd., Japan)and Minh Chau Doan (Japan Advanced Institute of Science and Technology, Japan)
Copyright: 2014
Pages: 22
Source title: Progressive Trends in Knowledge and System-Based Science for Service Innovation
Source Author(s)/Editor(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan)and Kunio Shirahada (Japan Advanced Institute of Science and Technology, Japan)
DOI: 10.4018/978-1-4666-4663-6.ch018

Keywords: Business & Management / Business Science Reference / Electronic Services / Electronic Services & Service Science

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Abstract

A new value creation approach to the information business is proposed based on the service field concept. The characteristic of value creation is situation dependent and similar to “value in use” in Service Dominant Logic (SDL). Therefore, the service field concept and KIKI model, which are proposed in Chapter 2 of this book, are applied to the information service business. First, the usefulness of the KIKI model and issues with it for information business are discussed. Then, a methodology of managing the KIKI model holistically in service business is proposed by using the Business Dynamic (BD) methodology. Finally, the service field concept is applied to Information Service Mediators (ISMs), and a new service mediator model based on SDL is proposed. The effectiveness of the service field concept is emphasized in this chapter.

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Value Creation in Information Business based on the Service Field

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