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Using Collective Creativity and Industry 4.0 Technology to Reduce the Negative Impact of a Pandemic on Entrepreneurs
Abstract
Across many domains, research has shown that a gap in knowledge exists on exploring the relationship between concepts such as collective creativity combined with the fourth industrial revolution. Furthermore, limited conceptual knowledge of how they may aid entrepreneurs when faced with a crisis of disruption trade due to external forces such as a pandemic. The primary objective of this study is to explain how collective creativity and Industry 4.0 technology can be used to reduce the negative effects of COVID-19 on local entrepreneurial enterprises by developing a framework of preparedness. A qualitative study, based on one-on-one interviews pertaining to local entrepreneurs located in Gauteng, South Africa. The results of the primary study and conclusion are yet to be established.
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