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Using Big Data and Artificial Intelligence to Enhance Smart Cities
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Author(s): Aziza Chakir (Faculty of Law, Economics, and Social Sciences, University of Hassan II, Casablanca, Morocco), Johanes F. Andry (Faculty of Technology and Design, Universitas Bunda Mulia- Jakarta, Indonesia), Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Arif Ulah (Air University, Pakistan), Omar Durrah (College of Commerce and Business Administration, Dhofar University, Oman)and Rashid Mamoon (Faculty of Science and Technology, Vishwakarma University, India)
Copyright: 2024
Pages: 19
Source title:
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social DevelopmentUniversiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II University, Casablanca, Morocco)and Nishita Pruthi (Maharshi Dayanand University, India)
DOI: 10.4018/979-8-3693-0815-8.ch013
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Abstract
This chapter analyzes the relationships that cities have with digital technologies. Smart cities are at the crossroads between the development of information and communication technologies in the city, and the affirmation of a new paradigm of sustainable urban development. To assess the social impact of smart cities on citizens, an empirical study was needed. The study and analysis of the data allowed measurement of the level of interest and sensitivity of citizens, to know the connected people who use new technologies, to collect the opinions of the inhabitants and users of the city to identify the main needs, and to improve the comfort of the inhabitants while having more efficient transport. This study has enabled the formation of future projections so that all citizens benefit from the powers of smart cities.
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