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Use of Internet of Things Technology in Organizations: Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings
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Author(s): Esra Sipahi Dongul (Faculty of Health Sciences, Department of Social Work, Aksaray University, Turkey)and Erkin Artantas (Osmaniye Korkut Ata University, Turkey)
Copyright: 2022
Pages: 21
Source title:
Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings
Source Author(s)/Editor(s): Gurinder Singh (Amity University, Noida, India), Vikas Garg (Amity University, Noida, India)and Richa Goel (Amity University, Noida, India)
DOI: 10.4018/978-1-6684-5575-3.ch002
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Abstract
Expressing the platform on which all existing objects can connect with each other and through some technologies with the internet, internet of things (IoT) is thought to radically change today's business life and economic institutions. The internet of things, a brand new business for businesses, is therefore a harbinger of its enormous returns. The concept of IoT is especially exciting for businesses and managers in the field of marketing. Businesses that have to adapt to the developing and constantly changing technology have to adapt their marketing activities and strategies to changing customer requests and demands with the internet of things. This study examines the way things are applied in the internet of things and enterprises with its conceptual content and aims to raise awareness about internet of things technology in enterprises.
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