Information Resources Management Association

Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Search IRMA Research

navleft

navright

Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers

Online Symposium

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Unlocking E-Customer Loyalty

Unlocking E-Customer Loyalty

View Sample PDF

Author(s): Alvin Y.C. Yeo (University of Western Australia, Australia)and Michael K.M. Chiam (University of Western Australia, Australia)
Copyright: 2008
Pages: 12
Source title: Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Annie Becker (Florida Institute of Technology, USA)
DOI: 10.4018/978-1-59904-943-4.ch011

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Unlocking E-Customer Loyalty on the publisher's website for pricing and purchasing information.

Abstract

Marketers are working to improve loyalty apace. This chapter introduces an integrative framework for examining the relative impacts of corporate image, customer trust, and customer value on e-customer loyalty. Importantly, the authors hope that the accompanying suggested strategies would enable marketing managers to craft more compelling value propositions and effective marketing-mix strategies.

Related Content

COVID-19 and the Rise of Quick Commerce in Tunisia: Consumer Insights From a Qualitative Perspective

Imen Hilali, Jamel Eddine Gharbi. © 2026. 32 pages.

Influence of Social Media on Quick Commerce

Thouraya Othman Hmidi. © 2026. 18 pages.

Decoding Consumer Emotions in Quick Commerce: A Qualitative Analysis

Rupa Rathee, Monika Singh, Inderjeet Maurya. © 2026. 24 pages.

Exploring the Future of Quick Commerce: Consumer Expectations Toward Anthropomorphic Virtual Agents

Sihem ben Saad. © 2026. 32 pages.

Decoding the Impact of Influencers on Q-Commerce Purchase Decision of Gen Z

Hemant Gupta, Swarnava Sengupta, Mrinmoy Bhattacharjee, Sugandha Gajanan Ghadi. © 2026. 16 pages.

Managing Customer Expectations in Fast Commerce: Steering Speed, Service, and Satisfaction

Deepali Nilesh Pulekar, Pritesh Pradeep Somani, Vishwanathan Hariharan Iyer, Prachi Wani, Chinmoy Goswami. © 2026. 36 pages.

Streamlining Returns Management in Quick Commerce Supply Chains

A. S. Anurag, M. Johnpaul. © 2026. 32 pages.

IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition

Body Bottom