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Unleashing Creative Potential: The Role of Generative AI in Business Education
Abstract
This study examines the overlooked role of creativity in business school curricula, despite its recognized importance in fostering innovation and solving global challenges. It critiques traditional educational models for failing to nurture creative thinking and argues for the integration of Generative AI (GAI) systems to enhance creativity in business education. Using an exploratory case study approach, the authors examined the existing literature that supports the business imperative for creativity; then, GAI was posited as a tool to improve divergent and convergent thinking, offering practical applications across various business disciplines. Additionally, ethical considerations surrounding data usage, intellectual property, and privacy were highlighted. The study concludes that responsibly integrating GAI can revolutionize business education, preparing future leaders for an AI-augmented business world while maintaining the necessity for ethical, informed, and transparent use.
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