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Understanding Big Data and Techniques in Cultural Tourism
Abstract
Big data enriches the experiences of cultural tourism visitors as well as being used in the management, presentation, and protection of cultural heritage. Technological innovations and the production of more data every day have increased the importance of data and information in competition in the tourism industry. For this, since it is seen that it is important to examine issues such as big data and analytics in cultural tourism, this book chapter presents the studies in the related research area in detail. As a result of the systematic literature review, data types that can be the basis for the formation of big data in cultural tourism and technologies that can support are specified. In addition, researches on cultural heritage and cultural tourism were examined, and theoretical and practical suggestions were presented.
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