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From Connectivity to Competitive Edge: IoT as a Catalyst for Business Innovation and Market Adoption

From Connectivity to Competitive Edge: IoT as a Catalyst for Business Innovation and Market Adoption
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Author(s): Suman Lata (Amity University, Noida, India)and Krishma Rana (Independent Researcher, India)
Copyright: 2026
Pages: 18
Source title: Managing the Internet of Things (IoT) for Business Transformation and Consumer Adoption
Source Author(s)/Editor(s): Asa Romeo Asa (Namibia University of Science and Technology, Namibia)and Johanna Pangeiko Nautwima (Namibia University of Science and Technology, Namibia)
DOI: 10.4018/979-8-3373-3441-7.ch006

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Abstract

The Internet of Things (IoT) has emerged as a transformative force, reshaping industries by enabling smarter operations, data-driven decision-making, and enhanced consumer experiences. As businesses increasingly adopt IoT technologies, they face both opportunities and challenges in leveraging connected ecosystems for business transformation and consumer adoption. This paper explores the strategic management of IoT to drive organizational growth, operational efficiency, and market competitiveness while addressing barriers to widespread consumer acceptance. Key factors in successful IoT implementation include robust data security, seamless integration with existing systems, and scalable infrastructure. Businesses must navigate challenges such as interoperability, privacy concerns, and high deployment costs to fully capitalize on IoT's potential. Additionally, fostering consumer trust through transparent data practices and user-friendly interfaces is critical for mass adoption.

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