Trust as an Enabler of E-Commerce

View Sample PDF

Author(s): Narasimha Paravastu (Drexel University, USA)and David Gefen (Drexel University, USA)
Copyright: 2006
Pages: 5
Source title: Encyclopedia of E-Commerce, E-Government, and Mobile Commerce
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-799-7.ch175

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Trust as an Enabler of E-Commerce on the publisher's website for pricing and purchasing information.

Abstract

E-commerce is a viable mode of shopping. Forrester Research Inc. estimates that the U.S. online sales will reach $316 billion by 2010, which accounts for 12% of total U.S. retail sales. However, security, privacy, and delivery concerns remain issues of concern to both buyers and sellers. Since trust alleviates these concerns, while the lack of trust prevents buyers from buying online, managing buyer trust is crucial. This article discusses how institutional and interpersonal mechanisms can increase trust by reducing social uncertainty. An illustrative example based on eBay is included.

The IRMA Community

Research IRM

Trust as an Enabler of E-Commerce

Purchase

Abstract

Related Content

IRMA Sponsors