Trends in E-Commerce During COVID-19: A Case of UAE

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Author(s): Rajasekhara Mouly Potluri (Providence College of Engineering, India)and Sophia Johnson Thomas (Providence College of Engineering, India)
Copyright: 2023
Pages: 13
Source title: Advancing SMEs Toward E-Commerce Policies for Sustainability
Source Author(s)/Editor(s): Rajasekhara Mouly Potluri (Al Ghurair University, UAE)and Narasimha Rao Vajjhala (University of New York Tirana, Albania)
DOI: 10.4018/978-1-6684-5727-6.ch012

Keywords: Business & Management / Business Science Reference / E-Commerce / Small & Medium Enterprises

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Abstract

E-commerce is one of the powerful tools in the business environment today. During the COVID-19 pandemic, various transactions like purchasing and selling products and services over e-commerce platforms hiked enormously. At the same time, it posed challenges for businesses to meet consumers' increased demands and expectations. The UAE consumers are enjoying the latest trends in e-commerce, like augmented reality to enhance the reality of online shopping, artificial intelligence, voice search, on-site personalization, chatbots, mobile shopping, multiple payment options, headless, and API-driven e-commerce. This chapter examines the trends and challenges of e-commerce posed by COVID-19 in the UAE and strategies to win the online marketplace.

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