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Tourist Experience and Digital Transformation
Abstract
As technology affects the tourism sector as it does all sectors, smart tourism has emerged. The ultimate goal of smart tourism is to improve the efficiency of resource management, maximize competitiveness, and increase sustainability through technological innovations and practices. The digital transformation of the tourism sector, especially in recent years, has greatly affected the tourist experience by completely changing the supply-demand interaction in the industry. The spread of information and communication technologies, the development of the web, and the growing technology use skills in the population, in general, have helped increase the level of self-organization of tourists and have led to smart tourists. This new tourist profile created by smart tourism technologies frequently benefits from technology before, during, and after their travels.
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