The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Tourism Marketing: Perspective of Visual Behavior in Adventure Sports
Abstract
People visiting different destinations around the world demand that tourist attractions be showcased before being visited. This drives us to study which types of adventure tourist attractions arouse greater interest among potential visitors, with the aim of optimizing communication in the city of Baños de Agua Santa in Ecuador. An eye-tracking-based design was used with 42 male and female participants, who were shown adventure images according to visual path-oriented pairings. Among all fixations, it is men who prevail in visual scanning, focusing on action elements, while women contribute with greater peripheral fluency in visual elements and their processing. There is a marked coincidence in the visual attraction of rafting between both sexes, as a group activity within the set of sports considered adventure sports. Thus, the data set shows a certain dominance by the male target in fixations on adventure images, probably rooted in competitive culture, defined by the covert action around the practice of these sports, which involves adventure and nature.
Related Content
|
Mustafa Kayyali.
© 2026.
36 pages.
|
|
Telelaz Galaa Esposito, Hiba Adouni, Shaima Afendi, Zyed Achour.
© 2026.
34 pages.
|
|
Manel Azzabi, Manel Bouchnak.
© 2026.
32 pages.
|
|
Mustafa Kayyali.
© 2026.
36 pages.
|
|
Muhammad Usman Tariq.
© 2026.
30 pages.
|
|
Bhupinder Singh, Saurabh Chandra.
© 2026.
20 pages.
|
|
Patsy Marie Wilson, Schyonne C. Adderley.
© 2026.
36 pages.
|
|
|