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A Theoretical Approach to Evaluate Online and Traditional Trading on th NASDAQ Stock Exchange
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Author(s): Haroun Alryalat (Brunel University, UK), Yogesh Kumar Dwivedi (Brunel University, UK), Jasna Kuljis (Brunel University, UK)and Ray J. Paul (Brunel University, UK)
Copyright: 2008
Pages: 12
Source title:
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Annie Becker (Florida Institute of Technology, USA)
DOI: 10.4018/978-1-59904-943-4.ch032
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Abstract
The aim of this chapter is to discuss current online and traditional trading on the NASDAQ stock exchange using theoretical approach. The paper aims to derive future trends for the online stock trading. The following are objectives of this paper: (1) To describe the current state of online trading; (2) To compare the execution of quality trades between market makers and electronic communications networks (ECNs)
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