The World is your Office: Being Creative in a Global Virtual Organization

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Author(s): Petros Chamakiotis (University of Sussex, UK)and Niki Panteli (Royal Holloway University of London, UK)
Copyright: 2016
Pages: 22
Source title: Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments
Source Author(s)/Editor(s): Bobbe Gaines Baggio (American University, USA)
DOI: 10.4018/978-1-4666-9899-4.ch005

Keywords: Human Aspects of Technology / Information Science Reference / Media & Communications / Virtual Communities & Virtual Reality

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Abstract

Despite the increasing adoption of global virtual teams in industry, and their implications for traditional management practices, creativity within this context has been under-researched, with most studies focusing on students partaking in contrived virtual team projects in educational environments. This chapter focuses on a global virtual organization, Omega (a pseudonym), with the aim of exploring creativity in an organizational virtual team context. Using a qualitative case study approach in a single organization, the study makes the following contributions: (a) it identifies the personal values that motivate creativity; and (b) it explains how individuals, technology, task and organization influence creativity, drawing on the participants' perceptions. Discussed also in the chapter are implications for practice and future research.

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The World is your Office: Being Creative in a Global Virtual Organization

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