Brand Building in the Metaverse

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Author(s): Arpan Anand (Jaipuria Institute of Management, Noida, India)and Priya Jindal (Chitkara Business School, Chitkara University, Punjab, India)
Copyright: 2024
Pages: 13
Source title: Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-3358-7.ch004

Keywords: Human-Computer Interaction / Information Science Reference / Media & Communications / Virtual Communities & Virtual Reality

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Abstract

The metaverse is a shared, virtual space where people can meet and interact with each other. It is a digital world that is built on top of the existing Internet. The Metaverse is still in its early stages of development, but it has the potential to revolutionize the way we communicate, work, and even live. A Metaverse is a place where people can assume any identity they desire. People can create a completely new identity for themselves, or they can use their real name and look just like they do in the real world. Metaverse can be used for a wide range of business applications, including building brands, managing supply chain management, loyalty programs, and developing new online marketplaces. In the meantime, we all have to adjust to living in a world that is gradually becoming more virtual. To understand how the metaverse will change us, it is necessary for us to first comprehend our origins and how they will direct the development of the immersive internet. The metaverse is a space that is created by the combination of virtual reality and augmented reality.

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