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The Use of Social Media by SMEs in the Tourism Industry

The Use of Social Media by SMEs in the Tourism Industry

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Author(s): Fatim-Zohra Benmoussa (Groupe ISCAE, Morocco), Walid A. Nakara (Montpellier Business School, France)and Annabelle Jaouen (Montpellier Business School, France)
Copyright: 2016
Pages: 12
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch155

Keywords: Business & Management / Business Science Reference / E-Commerce

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