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The Use of Social Media by Air Transport in the Process of the COVID-19 Outbreak in the Context of Ethics: The Example of Turkish Airlines

The Use of Social Media by Air Transport in the Process of the COVID-19 Outbreak in the Context of Ethics: The Example of Turkish Airlines
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Author(s): Emrah Arğın (Turgüt Özal Üniversitesi, Turkey)
Copyright: 2022
Pages: 16
Source title: Digitalization and the Impacts of COVID-19 on the Aviation Industry
Source Author(s)/Editor(s): Salim Kurnaz (Suleyman Demirel University, Turkey) and Emrah Argın (Malatya Turgut Ozal University, Turkey)
DOI: 10.4018/978-1-6684-2319-6.ch001

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Abstract

Since the COVID-19 pandemic began affecting the whole world, various institutions and/or organizations have faced a negative situation. In this sense, one of the important organizations is the civil aviation enterprises. As is known, civil aviation enterprises, which were affected by social events and ensured the presence of a large passenger mass, had to take various measures during the COVID-19 pandemic. Likewise, civil aviation enterprises, which include a large passenger capacity, that is, ensuring the coexistence of large masses, had to take various precautions during the COVID-19 pandemic. In this study, Turkish Airlines (THY), which is selected as the most valuable brand of Turkey as a result of the research conducted by Brand Finance in 2021, was investigated.

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