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Crisis Management and Seeking Solutions of Air Transport in Social Media From the Perspective of the COVID-19 Outbreak: The Example of Turkish Airlines
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Author(s): Yeşim Şener (Fırat Üniversitesi, Turkey)
Copyright: 2022
Pages: 18
Source title:
Digitalization and the Impacts of COVID-19 on the Aviation Industry
Source Author(s)/Editor(s): Salim Kurnaz (Suleyman Demirel University, Turkey) and Emrah Argın (Malatya Turgut Ozal University, Turkey)
DOI: 10.4018/978-1-6684-2319-6.ch003
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Abstract
The COVID-19 pandemic, which negatively affected all humanity in the “social, cultural, economic, psychological” sense, also negatively affected aviation businesses and caused a crisis. In this crisis period, it can be said that social media is frequently used in the efforts of aviation enterprises to survive. In addition, during the COVID-19 pandemic, social media has been an area that activates the strategic structure of institutions. Social media platforms, which are used to reach more target audiences especially in crisis situations, have also been decisive in terms of maintaining their existence and protecting their target audience potential.
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