IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library

The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library
View Sample PDF
Author(s): Rhodes Elias Mwageni (Teofilo Kisanji University, Tanzania)
Copyright: 2020
Pages: 20
Source title: Handbook of Research on Digital Devices for Inclusivity and Engagement in Libraries
Source Author(s)/Editor(s): Adeyinka Tella (University of Ilorin, Nigeria)
DOI: 10.4018/978-1-5225-9034-7.ch002

Purchase

View The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library on the publisher's website for pricing and purchasing information.

Abstract

This chapter identifies critical issues in the use of digital devices, opportunities, and challenges in marketing library products and services in academic libraries. It examines empirical literature as a review method on the use of digital devices in engaged academic libraries in marketing library products and services. From the findings, it was revealed that library products and services are underutilized because of lack of marketing strategies and programs to create awareness of available resources and services in academic libraries. This resulted in negative attitudes and behaviors towards reading culture among library users. Digital devices transform and widen the reach, management, storage, and delivery of information. They make library products and services more interactive and maximize utilization of library products and services. The study shows that digital devices influenced attitudes, behaviors, and perceptions of library users positively, which shows that there is a great need to employ digital devices in marketing library products and services in academic libraries.

Related Content

Wilson Chukwunedum Ochonogor, Stephen M. Mutula. © 2020. 24 pages.
Rhodes Elias Mwageni. © 2020. 20 pages.
Joel O. Afolayan, Roseline O. Ogundokun, Abiola G. Afolabi, Adekanmi A. Adegun. © 2020. 25 pages.
Adeyinka Tella, Femi Quardri, Sunday Segun Bamidele, Olubukola Oluyemisi Ajiboye. © 2020. 23 pages.
Roseline O. Ogundokun, Joel O. Afolayan, Adekanmi A. Adegun, Abiola G. Afolabi. © 2020. 20 pages.
M. T. Bashorun, K. T. Omopupa, Garba Dahiru. © 2020. 22 pages.
Olaronke O. Fagbola, Ambrose E. Smart, Babarotimi Opeyemi Oluwaseun. © 2020. 25 pages.
Body Bottom