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The Shift towards a Green Economy: Addressing the Sustainability Challenges of Technological Transformation

The Shift towards a Green Economy: Addressing the Sustainability Challenges of Technological Transformation
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Author(s): Subalakshmi Dhanapal (Vellore Institute of Technology, India), Sriram Ananthan (Yorkville University, Canada), Pradeep Pandian (Bengaluru City University, India), Thirupathi Manickam (Christ University, Bangalore, India), Ravi V. (Christ University, Bengaluru, India), M. Haritha (Thriveni Institute of Commerce and Management, Bangalore, India), I. James (Sacred Heart College, India), M. Sudha (Sapthagiri NPS University, India)and Bhagyalakshmi Macherla (Christ University, India)
Copyright: 2026
Pages: 24
Source title: New Business Development Strategies for Achieving Sustainable Growth
Source Author(s)/Editor(s): Sriram Ananthan (Yorkville University, Canada), Amit Kohli (Yorkville University, Canada), Thirupathi Manickam (Christ University, India)and T. Dhanabalan (Presidency College, India)
DOI: 10.4018/979-8-3373-2048-9.ch010

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Abstract

The Green Economy is a progressive framework for development and growth that promotes economic progress along with environmental stability, as well as prioritizing people's needs in their social life. It is also crucial operational tool to apply the de-growth notion, to promote development and clean technologies. The Chapter stresses the interest of sustainable technology development and calls for formal decision-makers and society actors to be aware about bottlenecks in this field. Five interconnected challenges structure discussions: uncertainty about green capitalism and subjects responsible state interventions to shape optimal mixes (the mix problem); and distributional issues. The chapter suggests that the `inter-connected' dimension of sustainable technological development brings into question traditional approaches to a relationship between private enterprise and successful innovation. It also highlights the importance of understanding and utilizing effective policy tools in varying institutional context, while raising a research agenda for further investigation

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