The Role of the Entrepreneur in the Promotion of the Digital Economy: A Multi-Country Case Study Between Brazil and Portugal

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Author(s): Marco Antonio Catussi Paschoalotto (University of West Paulista, Brazil & University of São Paulo, Brazil), Pedro Henrique de Oliveira (University of São Paulo, Brazil)and Ana Rita Canelas Luz (ISCTE Business School, Portugal)
Copyright: 2019
Pages: 23
Source title: Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal)and Pedro Isaías (University of Queensland, Australia)
DOI: 10.4018/978-1-5225-6307-5.ch004

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Marketing

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Abstract

Entrepreneurship is increasingly a way of differentiating itself from the market, even more so in a progressively globalized era such as the digital economy. With this vision, this chapter examines the role of the entrepreneur in the development of the digital economy, through the multi-country-case between Brazil and Portugal. With this purpose, a questionnaire was applied to two successful digital entrepreneurs, one from each country. Results show that these entrepreneurs think that the digital economy has changed entrepreneur characteristics, especially in the developed knowledge of the market (Brazil) and the experience acquired (Portugal). In this way, the chapter demonstrates two different views on digital entrepreneurship, with different cultures and market behavior.

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The Role of the Entrepreneur in the Promotion of the Digital Economy: A Multi-Country Case Study Between Brazil and Portugal

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