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The Role of Digital Platforms in Shaping Competitive Intelligence Strategies

The Role of Digital Platforms in Shaping Competitive Intelligence Strategies
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Author(s): Mustafa Kayyali (Maaref University of Applied Sciences, Syria)
Copyright: 2026
Pages: 24
Source title: Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership
Source Author(s)/Editor(s): Ricardo Marcão (ISLA Santarem, Polytechnic University, Portugal & NECE, University of Beira Interior, Portugal )and Vasco Ribeiro Santos (Polytechnic University of Tomar, Portugal & ISLA Santarém Polytechnic University, Portugal)
DOI: 10.4018/979-8-3373-2690-0.ch008

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Abstract

In the rapidly evolving digital economy, competitive intelligence (CI) has moved beyond traditional market monitoring to become a dynamic, platform-driven capability. This chapter explores how digital platforms—from social media to enterprise SaaS and data analytics ecosystems—are reshaping the way organizations gather, interpret, and act upon intelligence. It unpacks the transformation of CI strategies as businesses increasingly rely on real-time, algorithmic, and participatory forms of knowledge extraction. Rather than treating digital platforms merely as tools, the chapter considers them as active environments that shape competitive behaviors, enable new forms of collaboration, and challenge conventional notions of information control. Drawing from contemporary cases, the analysis emphasizes the critical role of digital literacy, ethical reflexivity, and adaptive leadership in harnessing these platforms effectively. Ultimately, it argues for a reimagined model of CI—one that is agile, inclusive, and grounded in a nuanced understanding of digital realities.

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