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The Quest for Religious Tourism Among Gen Alpha: Looking Ahead for the Journey of Faith Walked by Gen Z

The Quest for Religious Tourism Among Gen Alpha: Looking Ahead for the Journey of Faith Walked by Gen Z
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Author(s): Sukhmeet Kaur (INTI International University, Malaysia)and Abhijeet Chavan (Indira Institute of Management, India)
Copyright: 2025
Pages: 14
Source title: Generation Alpha and Next Generation Leadership for Greener Futures
Source Author(s)/Editor(s): Cemile Şeker (University of Mediterranean Karpasia, Cyprus)
DOI: 10.4018/979-8-3693-9281-2.ch008

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Abstract

Generation Alpha is drawn to religious teachings, spiritual podcasts, value-based content, and sacred landscapes. They hunt for connections from their roots and reinforce ancient history and culture through new societies. In India, post-pandemic there is a rise in religious tourism in the quest for faith in personal prayers and divine God. Therefore, it is extremely important to explore the trajectory of the “Journey of Faith” from one generation to the next. The chapter attempts to explore the “quest” of motives behind the increasing interest in religious tourism among Generation Z and Alpha. Furthermore, the chapter aimed to analyze the positioning of Gen Alpha in religious tourism compared to past Gen Z conceptually. The findings shed light on the changing perceptions of Gen Alpha in the multiverse world. Moreover, the study also highlighted the future challenges that impact the sustainability of religious tourism.

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