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The Platformization of Digital Journalism in Slovenia: Navigating Algorithmic Dependencies and Cross-Media Practices
Abstract
This chapter explores how Slovenian journalists navigate the increasing influence of digital platforms in their professional practice. Drawing on a national survey of 228 media professionals, the study investigates which online platforms journalists use, their level of digital proficiency, and the extent of automation tool adoption in newsrooms. The findings show a strong dependence on dominant platforms such as Google, Facebook, and YouTube, across tasks like research, fact-checking, and audience engagement. Journalists working in online and international media report higher digital proficiency, while automation use remains modest, limited primarily to keyword tagging and fact-checking tools. Advanced automation tools like NLG are adopted rarely. These patterns underscore how platform logics shape editorial workflows in smaller media systems. The study highlights the need for increased digital training and more awareness of platform dependency, to support journalism in digitally mediated environments.
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