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Seductive Images: Next Generation Product Placements on Digital Platforms
Abstract
With the rapid change in technological developments and digitalization, advertising and marketing strategies today are moving beyond traditional methods to new techniques that appeal to consumers' senses and subconscious. This book chapter discusses how brands manipulate consumer perception through topics such as sensory marketing strategies, the use of artificial intelligence and augmented reality, and the psychological and sociological effects of product placement practices. It examines how sensory stimuli such as light, shadow, composition, sound, smell and taste are used in the world of advertising and marketing, along with new generation product placement techniques in films, TV series, video games and digital platforms.
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