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The Influence of Culture on Visual Design Interpretation: A Pinterest-Based Study

The Influence of Culture on Visual Design Interpretation: A Pinterest-Based Study
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Author(s): Ufuk Bakan (İzmir Katip Çelebi University, Turkey), Rumeysa Zeynep Araçlı Dursun (İzmir Katip Çelebi University, Turkey)and Uğur Bakan (İzmir Katip Çelebi University, Turkey)
Copyright: 2026
Pages: 42
Source title: New Approaches in Visual Communication Design
Source Author(s)/Editor(s): Gülce Dölkeleş (Mudanya University, Turkey)
DOI: 10.4018/979-8-3373-1315-3.ch009

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Abstract

In design, visual elements go beyond aesthetics, as culture deeply influences how people interpret imagery. Cognitive theories show that perceptions of visual stimuli are shaped by cultural backgrounds and experiences, leading to varying interpretations of colors, symbols, and forms. Ethnographic research helps explore these cultural differences. This study analyzes Pinterest content, examining cultural interpretations of design elements like color and symbols. Findings suggest that cultural values significantly affect how visuals are perceived and engaged with globally.

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