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Generative Artificial Intelligence and Deepfake Technology in the Age of Post-Truth
Abstract
The concept of post-truth is defined as a period in which the boundaries between truth and falsehood are blurred, values related to truth are trivialized, rendered meaningless, and especially the truth has lost its importance. Generative Artificial Intelligence (GenAI) is a technology that simulates creative processes and is used to create content such as text, images, audio, and video. Major advances in the production of synthetic content, such as creating human-like faces and voices, are among the remarkable uses of this technology. In particular, deepfake technology stands out for its capacity to produce fake but lifelike facial animations, speech, and videos. While these technologies bring innovations to the creative industries, they also pose significant risks in terms of information security, ethics, and public trust. In this study, deepfake technology and examples of deepfake content produced by creative industries will be analyzed in the context of the purpose of the research, focusing on the concept of post-truth.
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