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The Conceptualization of Corporate Social Responsibilities as Soft Power of Firms: The Implication of Business Diplomacy

The Conceptualization of Corporate Social Responsibilities as Soft Power of Firms: The Implication of Business Diplomacy
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Author(s): Anh Tuan Tran (Budapest Business University, Hungary)
Copyright: 2023
Pages: 16
Source title: Global Perspectives on Soft Power Management in Business
Source Author(s)/Editor(s): Kannapat Kankaew (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3693-0250-7.ch018

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Abstract

This chapter serves the conceptualization of corporate social responsibilities as soft power. Moreover, this chapter will offer insight into the tie between business diplomacy, CSR, and soft power. First, a section is dedicated to a glimpse of the relationship between CSR and business diplomacy. Another area frames instrumental CSR, political CSR, and soft power into an intensive framework. This is a literature research that utilizes an extensive analysis of literature via the research of key terms and their abbreviations. It is expected that this study would contribute as a foundation to the intersection of international relations and international business as well as business research concerning the political role of corporates, stakeholders, management, and business environment.

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