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The Agricultural Innovation Under Digitalization
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Author(s): Michel J. F. Dubois (Institut Polytechnique UniLaSalle, France), Fatma Fourati-Jamoussi (Institut Polytechnique UniLaSalle, France), Jérôme Dantan (Institut Polytechnique UniLaSalle, France), Davide Rizzo (Institut Polytechnique UniLaSalle, France), Mehdi Jaber (Institut Polytechnique UniLaSalle, France)and Loïc Sauvée (Institut Polytechnique UniLaSalle, France)
Copyright: 2019
Pages: 28
Source title:
Business Transformations in the Era of Digitalization
Source Author(s)/Editor(s): Karim Mezghani (Al Imam Mohammad Ibn Saud Islamic University, Saudi Arabia & University of Sfax, Tunisia)and Wassim Aloulou (Al Imam Mohammad Ibn Saud Islamic University, Saudi Arabia & University of Sfax, Tunisia)
DOI: 10.4018/978-1-5225-7262-6.ch015
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Abstract
This chapter aims to discuss how the rapid evolution of digital technologies is creating opportunities for new agricultural business models. First, it provides an overview of what the authors consider to be part of the digitalization in agriculture. Then it addresses the emergence of a community of practice based upon the data exchange and interconnections across the agricultural sector. New business opportunities are presented first through an overview of emerging start-ups, then discussing how the inventor farmer profile could create opportunities for new business models through the appropriation of technologies, eventually highlighting the limits of some classic farm business models. Finally, the chapter presents an example of farmer-centered open innovation based on the internet of things and discusses the related business model. The conclusion provides some perspectives on the use of agricultural digitalization to increase the share kept by farmers in the value chain of agricultural productions.
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