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Technological Pillars of Decentralization: Catalysts for Change
Abstract
Decentralized marketing platforms (DMPs) wield significant importance in shaping consumer experience and decision-making within the metaverse. Their relevance extends beyond traditional marketing approaches, offering novel avenues for engagement, empowerment, and trust-building. Decentralized marketing platforms play a pivotal role in shaping consumer experience and decision-making within the metaverse by fostering empowerment, transparency, personalization, innovation, community engagement, resilience, and inclusivity. As virtual environments continue to evolve, DMPs will remain indispensable tools for marketers seeking to forge authentic connections, drive meaningful interactions, and build sustainable relationships with their audiences in the digital realm. Decentralized systems, the backbone of these platforms, are hailed for their capacity to revolutionize marketing practices by promoting transparency, inclusivity, and autonomy.
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