A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation

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Author(s): Angelena M. Secor (Western Michigan University, USA)
Copyright: 2009
Pages: 17
Source title: Online Consumer Protection: Theories of Human Relativism
Source Author(s)/Editor(s): Kuanchin Chen (Western Michigan University, USA)and Adam Fadlalla (Cleveland State University, USA)
DOI: 10.4018/978-1-60566-012-7.ch002

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Commerce

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Abstract

In this chapter, consumer online privacy legal issues are identified and discussed. Followed by the literature review in consumer online privacy legislation and litigation, a relational model is presented to explore the relationship of the issues, legal protections, and the remedies and risks for not complying with the legal requirements. Two survey studies are used to reinforce the vital need for a stronger role by the government and business community as well as the privacy awareness from online consumers themselves. This chapter is concluded with a vital call for consumer privacy education and awareness and government and legislators’ attention and timely responses with legislation that protects consumers against those who would misuse the technology.

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A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation

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