Where Is Digital Retailing Evolving?: An Evaluation From the Perspective of Digital Retailing Technologies

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Author(s): Cansu Gökmen Köksal (Istanbul Topkapi University, Turkey)
Copyright: 2024
Pages: 35
Source title: Navigating the Shifting Landscape of Consumer Behavior
Source Author(s)/Editor(s): Fatih Sahin (Bandirma Onyedi Eylul University, Turkey)and Cevat Soylemez (Kutahya Dumlupinar University, Turkey)
DOI: 10.4018/979-8-3693-1594-1.ch006

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This study delves into the intricacies of digitalization in the retail industry and how it has evolved with the onset of the industrial revolution. It explores the dynamics of this process and proposes several frameworks for categorizing digital retailing technologies. Additionally, the study highlights the core technologies that are integral to this transformation. Moreover, it examines the shift from conventional retail practices to metaverse retailing, showcasing the distinctive attributes of this model. Lastly, the research delves into the factors that are set to shape the future of retailing and offers recommendations for further exploration in this area.

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Where Is Digital Retailing Evolving?: An Evaluation From the Perspective of Digital Retailing Technologies

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