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A Tale of E-Business Models: From the Music to the Television Industry
Abstract
This chapter covers the concept of e-business models and how they relate to the music video and television environments. After identifying the value creation chain of music and video broadcasting to provide a context for the chapter, it assesses independent producers and aggregators of content, important new factors in the value chain of entertainment, as well as the various mechanisms through which content is reproduced. Following a comparison of the music and video/television business models, a case study is presented which exemplifies the reconfigured value chain presented herein. The background, development, and outputs of Current TV are presented in order to highlight the ultimate issue clarified in this chapter–that the changing nature of music, video, and television broadcasting markets combined with faster broadband connection–will continue to underpin radical changes in both music and television industries.
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