Sustainopreneurship

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Author(s): Rahul Verma (Delhi University, India)
Copyright: 2021
Pages: 7
Source title: Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & University of Craiova, Romania & The National Institute for Research and Development in Environmental Protection (I.N.C.D.P.M.), Romania & National Research and Development Institute for Gas Turbines COMOTI, Romania)and Rahul Verma (Delhi University, India)
DOI: 10.4018/978-1-7998-7951-0.ch005

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

Sustainopreneurship (innovation and entrepreneurship for sustainability) may be a concept that has risen from the prior concepts ecopreneurship and social entrepreneurship through sustainability entrepreneurship. The concept implies to utilize creative business organizing to unravel issues related to sustainability to make environmental and social sustainability a vital purpose and objective while at the same time respecting the boundaries set in order to preserve the life support frameworks within the process. In other words, it could be a “business with a cause” where the world issues are turned into business openings by arrangement of sustainability innovations.

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