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Artificial Intelligence and Automation for the Future of Startups

Artificial Intelligence and Automation for the Future of Startups
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Author(s): Richmond Anane-Simon (Independent Researcher, Ghana)and Sulaiman Olusegun Atiku (Namibia University of Science and Technology, Namibia)
Copyright: 2024
Pages: 21
Source title: Ecosystem Dynamics and Strategies for Startups Scalability
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & SP Pune University, India)
DOI: 10.4018/979-8-3693-0527-0.ch007


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This chapter examines the potential benefits of integrating artificial intelligence (AI) and automation within startups. Through a literature review, the study unveils how AI and automation reshape various aspects of startup operations, from market insights and customer engagement to efficiency enhancement. Ethical considerations and the evolution of human-AI collaboration are highlighted, emphasising responsible integration. Case studies showcase AI's role in augmenting human capabilities. The study suggests several promising research directions. These include exploring ethical implications, identifying industry-specific applications, examining scalability, and ensuring regulatory compliance. It culminates in practical recommendations for startups, advocating tailored adoption of AI tools, data-driven strategies, and fostering human-AI synergy. This research endeavour underscores AI and automation's potential to drive startups' success by offering ethical, innovative, and efficient pathways to navigate the evolving technological landscape.

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