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Role of Information Technology for Startups in India

Role of Information Technology for Startups in India
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Author(s): Dileep Baburao Baragde (G.S. Moze College, Savitribai Phule Pune University, India)
Copyright: 2024
Pages: 19
Source title: Ecosystem Dynamics and Strategies for Startups Scalability
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & SP Pune University, India)
DOI: 10.4018/979-8-3693-0527-0.ch006


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Information technology plays a crucial role in the success of startups from ideation to product development, from market research to customer acquisition, and from securing funding to creating a company culture. Information technology is helping startups achieve their goals and build sustainable and thriving businesses. Startups can leverage technology to reach and engage customers, automate and streamline their operations, access new markets, and create a competitive advantage. Tools like social media platforms, marketing automation software, online store builders, accounting and financial management tools, and cutting-edge technologies like AI and the internet of things are just a few examples of the ways in which technology is impacting the startup world.

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