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Sustainable Business Initiatives in the Context of Emerging Economies
Abstract
Emerging economies, becoming popular under the acronym of BRIC (Brazil, Russia, India and China), are facing unique challenges related to sustainability. The challenges faced by these economies are quite different to those faced by developed economies such as UK, USA and Australia. These differences arise – from the BRIC perspective – due to the lack of existing infrastructure, potential for huge growth in the markets, need for greater awareness from the consumers and the challenges in implementing regulatory compliances. Improving the performance of organizations and industries in which they exist is a crucial step towards achieving control and improving sustainability. This chapter outlines and discusses issues and challenges related to implementing green concepts in emerging economies, corresponding measures and also proposes an approach to ameliorating the challenges.
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