The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Sustainability and Social Responsibility as Brand Pillars: Are Ethics and Sustainability Brand Essentials?
Abstract
Sustainability and social responsibility are increasingly central to building strong, purpose-driven brands. By integrating environmental stewardship and ethical practices into their core strategies, companies can align with consumer values, foster trust, and create long-term competitive advantages. Emphasizing sustainability involves minimizing environmental impact through innovative practices, resource efficiency, and commitment to a circular economy. Social responsibility extends to addressing societal challenges, promoting equity, and ensuring transparency and accountability across operations. These pillars not only enhance brand reputation but also drive meaningful engagement with stakeholders, including employees, investors, and communities. In an era where consumers demand authenticity and action, brands that prioritize sustainability and social responsibility can position themselves as leaders, catalyzing positive change while achieving economic resilience.
Related Content
|
Anıl Durmuşahmet, Uğur Delen, Nurgül Soydaş.
© 2026.
44 pages.
|
|
Sevinç Koçak, Nihal Toros Ntapiapis.
© 2026.
28 pages.
|
|
Bahşende Çoban Azizoğlu.
© 2026.
38 pages.
|
|
Zihni Can Çamur.
© 2026.
34 pages.
|
|
Sevda Nur Keleş.
© 2026.
28 pages.
|
|
Oğuzhan Alin.
© 2026.
18 pages.
|
|
Nitesh Behare, Dhanashree Babar.
© 2026.
24 pages.
|
|
|