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Sustain or Perish: A Simple Choice – Collective Action for Sustainability, Not Wishful Thinking
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Author(s): Vishwas Gupta (Lovely Professional University, India)and Amit M. Bhattacharya (RIDA, India)
Copyright: 2021
Pages: 12
Source title:
Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & University of Craiova, Romania & The National Institute for Research and Development in Environmental Protection (I.N.C.D.P.M.), Romania & National Research and Development Institute for Gas Turbines COMOTI, Romania)and Rahul Verma (Delhi University, India)
DOI: 10.4018/978-1-7998-7951-0.ch004
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Abstract
Without being negative or cursing the flight of capitalism and technology, this chapter endeavors to record and analyze a few recent issues and their impact on human existence and suggests some simple measures that might restructure value-based consumption-production patterns to ensure livable conditions and sustainability for the seven billion people and the next generations on this beautiful planet Earth until the next ice age hits. Mankind is left with no alternative but rectifying the partially ‘corrupted' portion of ‘mind-ware' and reshaping the man-nature relationship for real survival and growth.
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