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Supporting Consumer Protection in the Phase of Green Washing: Endorsing Sustainable Development With Judicial Perspectives
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Author(s): Bhupinder Singh (Sharda University, India), Christian Kaunert (Dublin City University, Ireland), Tarun Kumar Kaushik (Sharda University, India), Hind Hammouch (University Sidi Mohamed Ben Abdellah, Morocco)and Laeeq Razzak Janjua (WSB university, Poland)
Copyright: 2025
Pages: 26
Source title:
Achieving Sustainability in Multi-Industry Settings With AI
Source Author(s)/Editor(s): Muhammad Syafrudin (Sejong University, South Korea), Norma Latif Fitriyani (Sejong University, South Korea)and Muhammad Anshari (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/979-8-3373-2530-9.ch014
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Abstract
Since many consumers are worried about the ecological footprint of their purchasing decisions today, “green-washing” has only emerged as an even more pronounced phenomenon. It is nothing but just a misleading which defames the original initiative of making our environment sustainable. Consumer Protection Consumer protection laws and regulations are created to guarantee the rights of consumers in a market, as well provide access to transparency. It shows that fighting greenwashing calls for all stakeholders, from policy makers to companies and civil society organizations. The reliance of industry on voluntary measures to report performance means that transparency is a function of media campaigns, third-party certification and similar levels in accountability. The analytical angle of judicial enforcement is applied and ridicule out the rest as to base-case strategy that requires some legal reform in conjunction with existing consumer protection on which focus has been made under this chapter, conversely green washing mitigation.
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