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Study on E-Commerce Adoption in SMEs Under the Institutional Perspective: The Case of Saudi Arabia
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Author(s): Almaaf Bader Ali A (Nanjing University of Aeronautics and Astronautics, Nanjing, China), Jian-Jun Miao (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, China) and Quang Dung Tran (National University of Civil Engineering, Hanoi, Vietnam)
Copyright: 2021
Pages: 22
Source title:
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch018
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Abstract
This article investigates and discusses the institutional factors influencing decisions of e-commerce adoption in Saudi small and medium enterprises (SMEs) from the temporal view. This article has been conducted in two phases: a full survey in 2013 and the follow-up targeted interviews in 2016. The analysis results demonstrated that there is a clear difference between initial e-commerce adoption and institutionalization in SMEs in terms of institutional predictors. When e-commerce was at its infant stage, governmental support and well-defined legal and regulations system were instrumental and served as mainly institutional forces to encourage firms to adopt e-commerce. As time went on and e-commerce became more business-driven, these effects become less important, even insignificant; instead of these, perceived market forces and perceived social awareness of e-commerce emerges as critical contributions to push SMEs to engage in e-commerce more sophisticatedly.
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