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Stirring Up Soft Power: The Role of Chinese Cuisine in China's Cultural Diplomacy

Stirring Up Soft Power: The Role of Chinese Cuisine in China's Cultural Diplomacy
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Author(s): Mohamad Zreik (Independent Researcher, Lebanon)
Copyright: 2023
Pages: 15
Source title: Global Perspectives on Soft Power Management in Business
Source Author(s)/Editor(s): Kannapat Kankaew (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3693-0250-7.ch015

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Abstract

The chapter discusses how Chinese food fits into China's overall soft power strategy. How Chinese food has been employed in cultural exchange programs, diplomatic initiatives, and as a tourist attraction are some of the topics covered. The chapter then goes on to offer ways in which China might make its culinary soft power strategy more effective and long-lasting by analyzing the advantages and disadvantages of employing Chinese cuisine as a soft power tool. Policymakers, cultural diplomats, and business leaders in China should consider the implications of the findings, which emphasize the importance of Chinese food in China's soft power strategy. China's cultural and historical traditions can be shared with the world through the promotion of Chinese food, which also has the added benefits of boosting the economy and fostering cross-cultural understanding.

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