Socially Responsible Practices in Hotels: A Gender Perspective

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Author(s): María Dolores Sánchez-Fernández (University of A Coruña, Spain), Rosa María Vaca-Acosta (University of Huelva, Spain)and Alfonso Vargas-Sánchez (University of Huelva, Spain)
Copyright: 2016
Pages: 18
Source title: Corporate Social Responsibility in the Hospitality and Tourism Industry
Source Author(s)/Editor(s): Lipika Kaur Guliani (Panjab University, India)and Syed Ahmad Rizwan (Tourism Recreation Research, CTRD, India)
DOI: 10.4018/978-1-4666-9902-1.ch003

Keywords: Business Science Reference / Ethics & Law / Hospitality, Travel, and Tourism Management / Security & Forensics

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Abstract

The objective of this study is to analyze the influence of institutional pressures (normative, coercive and mimetic) according to gender in the implementation of social responsibility in hotels. The object of this study is three, four and five-star hotels located in the Euro region (Galicia and North of Portugal). To achieve these objectives a quantitative study is carried out. The proposed model of research; the Technical Partial Least Square (PLS), methodology based on Structural Equations Models (SEM) using the software Visual-PLS has been applied. A questionnaire consisting of existing validated scales was drawn up and used for the collation of data.

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Socially Responsible Practices in Hotels: A Gender Perspective

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