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Social Responsibility as Form of Governance in Tourism: The Study of Fuerteventura Biosphere Reserve
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Author(s): Olga González-Morales (University of La Laguna, Spain), José Antonio Álvarez-González (University of La Laguna, Spain), Yaiza Armas-Cruz (University of La Laguna, Spain), María Ángeles Sanfiel-Fumero (University of La Laguna, Spain)and Agustín Santana-Talavera (University of La Laguna, Spain)
Copyright: 2016
Pages: 23
Source title:
Corporate Social Responsibility in the Hospitality and Tourism Industry
Source Author(s)/Editor(s): Lipika Kaur Guliani (Panjab University, India)and Syed Ahmad Rizwan (Tourism Recreation Research, CTRD, India)
DOI: 10.4018/978-1-4666-9902-1.ch020
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Abstract
This work is the result of an exploratory study of introduction to a research conducted by a group of professors from the University of La Laguna, entitled: Design of optimal scenarios of tourism governance in Biosphere Reserves (GOBTUR) (CSO2012-38729-C02-01). This project is funded by the Directorate General of Research and Management of the National R+D+i (Ministry of Economy and Competitiveness), led by Agustin Santana Talavera. The objective is to analyze the role of Corporate Social Responsibility as form of governance in the tourism sector and collects a set of empirical studies about business cooperation and Corporate Social Responsibility. It analyzes public-private cooperation in the tourism sector and the role that the agents involved can play, as well as their strategies and their limitations. Afterwards, it focuses on the characterization of the Canary island of Fuerteventura (Spain). An example of actions cooperative public-private and the general format of the survey that shall complete the responsibles of tourist accommodations are also disclosed.
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