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Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers

Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers
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Author(s): Amonrat Thoumrungroje (Assumption University, Thailand)
 Copyright: 2016
 Pages: 12
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch153

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