Service Sustainability: A Tripartite Value Co-Creation Perspective

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Author(s): Kunio Shirahada (Japan Advanced Institute of Science and Technology, Japan)and Raymond P. Fisk (Texas State University, USA)
Copyright: 2014
Pages: 11
Source title: Progressive Trends in Knowledge and System-Based Science for Service Innovation
Source Author(s)/Editor(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan)and Kunio Shirahada (Japan Advanced Institute of Science and Technology, Japan)
DOI: 10.4018/978-1-4666-4663-6.ch005

Keywords: Business & Management / Business Science Reference / Electronic Services / Electronic Services & Service Science

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Abstract

The main topic of this chapter is service sustainability. Currently, the modern economy has huge planet-wide sustainability issues. The authors focus on the sustainability of service and propose the perspective of a tripartite value co-creation for achieving service sustainability. In the perspective, service providers collaborate with customers to improve not only their mutual value but also enhance the value of natural capital by establishing a voice for nature in service processes. Questions for changing behavior to achieve sustainability of service are discussed.

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