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Service Robots: Practical Applications in the Hospitality Industry in Spain
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Author(s): Maria Angeles Garcia-Haro (University of Castilla-La Mancha, Spain), Maria Pilar Martinez-Ruiz (University of Castilla-La Mancha, Spain), Ricardo Martinez-Cañas (University of Castilla-La Mancha, Spain)and Pedro Luis Pinedo-Sierra (University of Castilla-La Mancha, Spain)
Copyright: 2026
Pages: 28
Source title:
Impacts of AI on Human Expression and Relationship Building
Source Author(s)/Editor(s): Jorge Esparteiro Garcia (Polytechnic University of Viana do Castelo, Portugal), Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)and Manuel José Serra Fonseca (Polytechnic University of Viana do Castelo, Portugal)
DOI: 10.4018/979-8-3373-8337-8.ch014
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Abstract
At present, the tourism sector is undergoing a period of profound transformation, driven, among other factors, by technological innovation. In this context, artificial intelligence and service robots are being progressively integrated into tourism businesses as strategic tools to enhance operational efficiency and enrich the customer experience during service delivery. Despite the growing academic interest in the application of service robots within the hotel sector, research specifically focused on the Spanish hotel remains very limited. This study aims to contribute to this gap in the literature through the analysis of real case studies examining the implementation of service robots in Spanish hotels. The results indicate that, although the adoption of these systems is still incipient and the number of Spanish hotels that have operationally implemented service robots remains relatively small, the outlook for their development and implementation in the coming years is clearly favorable.
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