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Maria Pilar Martinez-Ruiz
María Pilar Martínez-Ruiz
is Ph. D. in Economics and Business Administration, and currently Associate Professor at the Department of Marketing of the University of Castilla-La Mancha, Albacete (Spain). She has participated in different Conferences and Seminars worldwide, has written different book chapters and numerous research articles in prestigious journals such as European Journal of Marketing, International Journal of Market Research, Journal of the Operational Research Society and Decision Support Systems. Her main research lines are marketing communications, retailing, and product and service innovation.
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