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Manuel José Serra Fonseca
Manuel José Serra da Fonseca
holds a PhD in Information Sciences and has a professional background in marketing communications and higher education. He is currently an Associate Professor at the Polytechnic University of Viana do Castelo (Portugal) and serves as the Coordinator of the Digital Marketing Master's program at its Business School (ESCE-IPVC). As a researcher at UNIAG (Applied Management Research Unit) since 2014, he has contributed to multiple R&D projects and supervised numerous undergraduate and master's dissertations in Communication and Business Sciences. His academic work includes publications in peer-reviewed journals, book chapters, and conference proceedings, along with active participation in national and international scientific conferences. He also collaborates as a reviewer for various academic journals. His research focuses on Social Sciences, particularly in Communication and Marketing Sciences. Key topics in his scientific production include attitude towards advertising and communication skills, consumer behavior, integrated marketing communication, social marketing, digital marketing, and organizational communication.
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