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SEO Poisoning as a Hidden Vector of Cyber Risk and Organizational Compromise
Abstract
SEO poisoning has commonly been seen as a consumer cyber risk; recent attacks highlight its threat to enterprise networks. This study examines how SEO poisoning exploits user trust, hybrid work models, and browser synchronization to circumvent traditional firewalls. Real-world incidents demonstrate how attackers manipulate search rankings and leverage browser integrations to deliver malware and steal credentials within work environments. These attack techniques blur the line between external and internal risks, creating hidden dangers typically just outside an organization's main security perimeter that can easily slip through the barrier to evade conventional detection. The research concludes that SEO poisoning is now a critical risk for organizations reliant on SaaS, remote work, and search engines. This study recommends AI-driven detection, enhanced user training, and sector-wide collaboration to counteract these evolving threats and better protect digital trust for cyber professionals, researchers, and policymakers.
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